Piggyback Label

You've seen piggyback labels before, even if you didn't know what they were called. They're those address labels you can peel off an envelope or package you've received, and then reuse them for a reply or return label. A piggyback label is basically an adhesive label stuck on top of another adhesive label, which was stuck to whatever they sent you. That's why it's called a piggyback label -- it's riding on the back of another label. Get it? The IRS used to use piggyback labels on their tax form books so you could just peel 'm off and stick them to the top of your tax form, and not even worry about filling in the address info. Piggyback labels are ideal if you've got a lot of stuff to send out that needs an easy reply: for example, RSVPs for a big event, conference sign-ups, surveys, or advertising circulars. With piggyback labels you can save money by using only one label instead of two. They don't have to be fancy: a piggyback label can be as simple as a "Yes" or "No" sticker that the recipient can peel and affix to a pre-printed card. Piggyback labels are especially valuable for entrepreneurs who need to finance an effective direct mail marketing blast, because they make life that much easier for the people receiving the mailings. Marketing gurus will tell you that most prospects want that: they're more likely to respond favorably if you do everything but open the letter for them. Although we're sure someone will figure out a way to do that pretty soon, too!