In recent years, beer-making has become a seriously competitive industry. In addition to the regional and national manufacturers we're all familiar with, there are literally thousands of microbreweries out there, with thousands more planned. Every single one produces one or more craft beers in relatively small amounts for the discerning beer drinker, each different in its own way. The only thing they have in common is that they need beer bottle labels—both primary bottle labels and bottleneck labels. And on the increasingly crowded craft beer shelves, each needs every edge it can get to attract the attention of the public. Beer bottle labels that don't practically leap out and throttle the consumer may result in a washed-up, forgotten has-been of a beer. Shy and retiring just won't cut it in this market.
We can help you make your beer command attention, pulling eyes straight to your brew so your fans can find it without any trouble, and adventurous imbibers will see something new they want to try. Whether we're talking standard 12-ouncers or the larger "growler" or "bomber" beer bottles, it's a beer-drink-beer world out there—especially since a good craft beer usually costs more than a traditional pilsner or ale. While the big guys aren't likely to lose their customer base of diehard fans who care more for cost and conformity than the occasional pleasant surprise, a craft beer label can make or break a brand.
What's in Your Beer?
Nearly all beer starts with malted barley or wheat and hops, but modern craft brews have taken beers to a different level—and a different beer level needs a different beer label. Fruit beers like raspberry ales are fun, but nothing new; the Belgians have been doing it for centuries. Even honey beers, better known as the divine elixir called "mead," are thousands of years old. But now some beers are made with hot peppers, chocolate, donuts, maple syrup, molasses, cucumbers, gingerbread, pizza spices, and more. If those don't sound "bright" enough for your custom printed craft beer labels, you can emulate some of the more unusual beer ingredients out there, like yeast collected from the master brewer's beard, ingredients that have been (ahem) "predigested by elephants," and even crab claws.
Then comes the beer bottle label design, which can also determine whether your brewski stands out or fades into the background. Wood-grain patterns on beer bottle labels have been surprisingly popular lately, as have those beer labels with shiny metallic lettering, custom printed bottle labels that actually look handwritten or drawn, and mostly transparent beer bottle labels that make the foreground elements—letters and images—really jump out at you. No longer are beer labels just for identification; they've become part of a beer's identity, even the normally plain nutritional facts labels now mandated by the government. To some extent, this has always been true; the famous Budweiser label, for example, is instantly familiar to millions of Americans.
Which brings up another point: Budweiser is known for tweaking its label multiple times over the course of 140+ years. If your craft beer is underperforming, come to us with your ideas and we can help you craft an eye-popping beer label that sticks in the memory.
But Wait, There's More!
In many countries, you're allowed to produce a certain amount of beer for your own personal use, as long as you don't sell it; in the U.S., it's up to 200 gallons per household. That translates into dozens of cases of beer. If you're a productive homebrewer, we'd be happy to provide custom printed beer bottle labels to help you keep track of your batches. We can also provide partially printed or standard blank beer bottle labels, bomber labels, growler labels, and whatever else you need. If you choose washable labels that come off easy when soaked in water, you can even reuse your bottles. Hey, we're all for recycling when it requires us to drink some good beer first!